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Sponsorship, Playing Small, Corporate to Entrepreneurship with Vicki Higgins @vicki_higgins1
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Hey Lioness,
In this episode chat with Vicki Higgins. Vicki Higgins is a Sponsorship & Brand Partnership Expert, CEO of CXP Sponsorship Agency and Host of The Sponsorship Mastery Podcast
Vicki negotiated the Naming Rights deal with the Toyota Arena in 2019. She's landed over 20 million dollars in sponsorship deals since 2018 with brands like Coca-Cola, American Express, Citizens Business Bank, and more.
Prior to starting CXP Sponsorship Agency, she worked for a major NBA sports franchise, an international airline, and was an executive with a few of the most prestigious tourism destinations in the US. Now, through CXP Agency and her Sponsorship Mastery podcast, she consults with brand ad agencies on sponsorship strategy and helps sponsorship seekers discover how to attract corporate sponsorship to increase their income, accelerate their influence and expand their impact.
In this episode you will learn all about how to develop sponsorship & brand partnership relationships for your business. We will also talk about her journey from corporate to entrepreneurship.
Bring a notebook
Website: www.vickihiggins.com
Social media:
Clubhouse @vickihiggins
Instagram @cxp_agency and @vicki_higgins1
Linkedin @vickiihiggins
Facebook https://www.facebook.com/VickiHigginsCA
Watch the Lioness Method Podcast interview replay on YouTube:
Connect with your host, Nerrissa Hsu, Integrated Breakthrough Coach:
IG: @riss_hsu @breathewithriss
https://sociatap.com/nerrissahsu
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Live in Gratitude and Be Light!
With Love,
Riss
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