Revenue S.P.E.E.D. with Keenan and Paul Butterfield | Interview

The State of Sales Enablement

In this episode of the State of Sales Enablement, Felix Krueger talks with Paul Butterfield and Keenan, two veterans in the sales enablement space. Paul Butterfield, known for his work at the Revenue Enablement Society, and Keenan, the author of "Gap Selling," bring their extensive experience to discuss the Revenue S.P.E.E.D. Model and how it can help can bridge the divide between skill development, opportunity management, and forecasting.

Here are some of the questions Paul and Keenan tackled:

What are the common disconnects between the skills management layer and the opportunity management layer in sales enablement?

How can sales enablement professionals ensure their efforts are directly connected to revenue outcomes?

How can organizations effectively capture and utilize buyer input data to improve sales outcomes?

What are the key elements of a successful sales enablement strategy that aligns with both skills development and business objectives?

Connect with Keenan:

https://www.linkedin.com/in/jimkeenan/

Learn more about the S.P.E.E.D. model:

https://salesgrowth.com/revenue-speed-model/

Connect with Paul Butterfield:

https://www.linkedin.com/in/paulrbutterfield/

Connect with Felix Krueger

https://www.linkedin.com/in/hfkrueger/

Mentioned in this episode:

The Building Blocks of Sales Enablement Learning Experience

The Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.