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114 - Should you call your business 'vegan'?
Manage episode 398311126 series 2831692
Contenido proporcionado por David Pannell. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Pannell o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Although studies show that non-vegans are more likely to engage with a vegan product or company when you drop the ‘v word’, if a customer loves your product without actually realising it’s vegan are you inadvertently just promoting meat and dairy?
In this episode, David returns to the 'to V or not to V?' question, looking at it from an ethical and not just business viewpoint. If you’re not going to be able to compete with the big plant-based brands on price or quality, does it make sense for you to hide the one thing you can beat them on: your vegan ethics?
Want to watch the video version? Subscribe to our YouTube channel: @veganbusinesstribe
Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!
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