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022: Lawyers, Do You Want Fries With That - The Cross-Selling Conundrum
Manage episode 278176033 series 2827074
Contenido proporcionado por Nancy Myrland, Legal Marketing and Business Development Advisor, Nancy Myrland, Legal Marketing, and Business Development Advisor. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Nancy Myrland, Legal Marketing and Business Development Advisor, Nancy Myrland, Legal Marketing, and Business Development Advisor o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?"
The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your entire client relationship.
Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
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