How MacStories Transitioned from a Blog to a Media Company with Federico Viticci and John Voorhees

Craft of Code

There comes a time when you can only add so much to a simple blog before you hit a limit on what you can do with it.

This is what happened to the MacStories website, prompting the founder and his team to put a radical plan in action to transform and expand the website into a unified multimedia experience.

The Founder and Editor-in-Chief, Federico Viticci, and Managing Editor John Voorhees joined episode 8, season 2 of The Craft of Code podcast to share how they’re building an exciting future for the website.

MacStories started out as a simple daily publication about all things Apple. Today, it’s much more than just a blog. It’s the central hub of a family that includes Club MacStories, a membership site, AppStories, a weekly podcast about apps, and MacStories Unwind, a weekly podcast about everything happening at MacStories.

In this episode, we discussed:

• How MacStories originally started
• The redesign process needed for MacStories
• Why Federico wants MacStories to become a unified experience
• How MacStories came to have its own CMS
• Why MacStories partnered with Linode
• Why WordPress was too limiting for MacStories’ future
• MacStories’ vision for the future

You can find out more by visiting https://www.linode.com/craft-of-code/

Important Links & Mentions

• MacStories: https://www.macstories.net/
• Club MacStories: https://club.macstories.net/
• AppStories: https://appstories.net/
• MacStories Unwind: https://podcasts.apple.com/us/podcast/macstories-unwind/id1510451759
• John Voorhees’ LinkedIn: https://www.linkedin.com/in/johnvoorhees/
• Federico Viticci’s LinkedIn: https://www.linkedin.com/in/federicoviticci/