297 Leveraging Your Email List

The Unstarving Musician

Whether your art is in music or some other realm, leveraging your email list is paramount. Email marketing is a topic near and dear to my heart.

Once you have an established email list, the easiest way to leverage it is by sending regular emails to subscribers. They are your supporters, after all. Begin by considering how often you will send emails. In my experience, this can be a challenging commitment to meet, but you can change the frequency if you initially over commit. Consistency is key. Subscribers will lose interest in you and possibly even forget about you if your emails are irregular or infrequent.

This episode covers getting started, planning ahead with an editorial content calendar, email topic examples, the anatomy of newsletter emails, why email works so well for creating deep connection with supporters, the peril of relying on social media alone, how your email list can help you make money, ConvertKit as an email platform for audience building, and more.

Please enjoy this episode on Apple Podcasts, Spotify, and wherever podcasts are found.

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This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.

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Mentions and Related Episodes

Editorial content calendar template

ConvertKit

Contact Robonzo at The Unstarving Musician

Build an Email List, Build a Fan Base, Make Money with Your Art

Resources

The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo

Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income

Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music

Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.

More Resources for musicians

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