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45 - Meet ethical fashion industry disruptor Mary Alice Duff
Manage episode 272913839 series 2794743
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When you look up the word disruptor in the dictionary, you should see Mary Alice’s picture! Continuing our January theme of disruption, we are SO excited to introduce you to Mary Alice Duff. Mary Alice is the founder of Alice Alexander Co., an international size inclusive brand that is ethically sourced, created, and manufactured, in Philadelphia, PA.
We talk about everything from pricing strategy to leadership style, to why knowing your mission is so important - especially when you’re a disruptor and hear no a lot!
Learn:
How the quest for a wool pencil skirt started her international, direct to consumer, fashion company
Her list of disruptions is seemingly endless...and that list is also what has made her company a success
How disrupting manufacturing by giving her employees flex schedules, even for shift work and manual labor yields 100% retention
When employees ask her why she’s not yelling at them...you know you’re talking to a leader who is disrupting in a positive way
“If you’re not kind to your team members...when sh1t gets hard, they’re not going to show up”
Hashtag #ethicalfashion on instagram - inspires her to disrupt that sameness with size, ethnicity, and body diversity in marketing and branding - and why Mary Alice still feels like there’s more she needs to do
Check out the beautiful video on her site and connect with Alice Alexander on Instagram, Facebook, or Pinterest.
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