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Agility in eCommerce | How Colgate-Palmolive Navigated a Global Pandemic
Manage episode 288023596 series 2615005
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Thrust into the spotlight as a result of the COVID-19 pandemic, Johnson alum Liz Riley has helped Colgate-Palmolive navigate the challenges in changing consumer behavior online. Liz sits down with host Paul Witko to discuss the impact of COVID-19 on eCommerce and shopping behaviors, striking the proper brand tone in uncertain times, and the future of marketing in the “new normal”. Along the way, Liz gives a peek behind the scenes of how Colgate pivoted specific strategies to continue serving its consumers during the pandemic.
Liz Riley has over 7 years of experience driving strategic brand growth at Colgate. She holds an MBA from the Cornell Johnson Graduate School of Management and a bachelor’s degree in business administration and psychology from SUNY Geneseo.
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