From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI

Marketing B2B Technology

Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights his vision for making Lutra user-friendly for non-technical users, and encourages listeners to explore its potential for automating their workflows.

About Lutra AI

Lutra aims to revolutionise automation and allow users to easily create AI-driven workflows. The platform simplifies complex processes, helping automate tasks and optimise work effortlessly. Whether you're managing data, streamlining operations, or integrating apps, Lutra makes automation accessible to everyone.

Since its launch, Lutra has been empowering businesses to boost productivity and focus on what matters, eliminating the barriers of traditional workflow tools and delivering a seamless automation experience.

About Jiquan Ngiam

Jiquan Niam is the CEO and Co-Founder of Lutra, an innovative automation platform. Before founding Lutra, Jiquan was a key contributor at Google Brain and studied at Stanford University where he achieved a PHD in Computer Science.

Jiquan Niam is a driving force behind AI-driven automation and is passionate about making advanced technology accessible to all.

Time Stamps

[00:00:18] - Jiquan provides some background to his career and why he founded Lutra.

00:02:44] - Overview of Lutra’s Purpose and Functionality

[00:09:36] - Enhancing Marketing Efforts with Timely Data

[00:15:16] - User-Friendly Interface and Accessibility

[00:20:23] - Marketing Strategy: Product-Led Growth Approach

[00:23:27] - The Future of Marketing Roles with AI

[00:26:19] - Advice for Young Marketers: Embrace Technology

[00:28:30]- How to Get Started with Lutra

Quotes

“I felt like education was this new superpower that I could give people.” Jiquan Ngiam, co-founder and CEO of Lutra

"AI will not replace you, but a person who's using AI really well is going to do a lot more than you." Jiquan Ngiam, co-founder and CEO of Lutra

"Help the team understand, investing into understanding this technology and using it... It's going to be potentially very game-changing." Jiquan Ngiam, co-founder and CEO of Lutra

Follow Jiquan:

Jiquan Ngiam on LinkedIn: https://www.linkedin.com/in/jngiam/

Lutra AI website: https://lutra.ai/

Lutra AI on LinkedIn: https://www.linkedin.com/company/lutra-ai/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547