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EP245: The $18 Billion Opportunity in Resurrecting Your Forgotten Leads
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We're shaking things up today with Helen Fanucci, CEO and Founder of Pipeline Power, taking the reins as our host. Helen engages Chris Beall in a thought-provoking exploration of dormant leads - those overlooked opportunities that could be gold mines for your business. Chris reveals a startling statistic: "91% of $18 billion is wasted" on leads that never get a conversation. This episode uncovers how this massive waste could be your next big opportunity. Helen and Chris dissect the challenges of following up on inbound leads and discuss innovative strategies to breathe life into these sleeping giants of sales potential.
Some of the key points covered in part 1 of this conversation include:
- Definition and origin of dormant leads
- Statistics on conversation coverage for inbound leads
- Importance of quick response times to inbound leads
- Comparison of web form submissions vs. inbound phone calls
- Introduction to ConnectAndSell's Instant Response and Lead Injection features
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