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Finfluencers: New Marketing Strategies Meet Existing Compliance Obligations
Manage episode 425588763 series 2309258
Contenido proporcionado por FINRA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente FINRA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Financial social media influencers—or finfluencers—are growing in popularity as a cheap way to reach a new generation of investors. But using these individuals to promote a firm its products or services comes with risks, as revealed by the results of a recent targeted review of FINRA member firm practices in the space.
On this episode, Ira Gluck, senior director of Advertising Regulation, and Melissa Turitz, a director with FINRA Enforcement, dig into the results of the finfluencer target review, the risks and regulatory requirements around this newer form of advertising and share some best practices for firms looking to make use of social media influencer programs.
Resources mentioned in this episode:
Reg Notice 17-18: Guidance on Social Media and Business Communications
February 2023 Finfluencer Sweep Update
Rule 2210 – Communications with the Public
Press release – March Finfluencer Enforcement Action
April Finfluencer Letter of Acceptance, Waiver and Consent (AWC)
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Manage episode 425588763 series 2309258
Contenido proporcionado por FINRA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente FINRA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Financial social media influencers—or finfluencers—are growing in popularity as a cheap way to reach a new generation of investors. But using these individuals to promote a firm its products or services comes with risks, as revealed by the results of a recent targeted review of FINRA member firm practices in the space.
On this episode, Ira Gluck, senior director of Advertising Regulation, and Melissa Turitz, a director with FINRA Enforcement, dig into the results of the finfluencer target review, the risks and regulatory requirements around this newer form of advertising and share some best practices for firms looking to make use of social media influencer programs.
Resources mentioned in this episode:
Reg Notice 17-18: Guidance on Social Media and Business Communications
February 2023 Finfluencer Sweep Update
Rule 2210 – Communications with the Public
Press release – March Finfluencer Enforcement Action
April Finfluencer Letter of Acceptance, Waiver and Consent (AWC)
Gen Z and Investing: Social Media, Crypto, FOMO and Family (Research Report)
Episode 134: A Look at the Attitudes and Behaviors of the Youngest Investors
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Similar a FINRA Unscripted
Motley Fool Money is a daily podcast for stock investors. Weekday episodes offer a long-term perspective on business news with The Motley Fool's investment analysts. Weekend shows are a mix of investing classes and longer-form interviews. The show is hosted by Dylan Lewis, Ricky Mulvey, and Mary Long.
…
continue reading
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…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
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continue reading
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
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continue reading
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continue reading
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