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SEO Strategy for Niche Brands to Drive Growth with High-Impact Content Updates
Manage episode 447806353 series 3579624
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
In today’s episode, we welcome Ron Lieback.
Ron Lieback is the founder of ContentMender, an SEO-driven content marketing agency based in Northeastern Pennsylvania, and the author of "365 to Vision: Modern Writer's Guide (How to Produce More Quality Writing in Less Time).
He also travels worldwide to test and help develop motorcycles. For 2025, he is launching a productivity company, 365 to Vision, that focuses on living life intentionally by continuously strengthening the mind, body, and soul.
Expect to learn:
1. Learn how to assess the competitive landscape, develop a keyword strategy, and design content that converts.
2. Understand both the benefits and limitations of AI-generated content and how to balance it with human insights.
3. Explore how Google’s focus on expertise, authority, and trust influences ranking algorithms.
You can find Ron Lieback LinkedIn here:
https://www.linkedin.com/in/ron-lieback-60520866/
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