Ep 593: 2024 TikTok Shop Launch Strategy with Jordan West

Secrets To Scaling Your Ecommerce Brand

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Identify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.

In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they’ve helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.

Listen and learn in this episode!

Key takeaways from this episode:

• Phased Approach: A high-level phased approach is advised for TikTok Shop:
  • Phase 1
    : Establish a solid foundation with good quality, marketplace-type images for your store.
  • Phase 2
    : Focus on generating sales on the top 3 SKUs by creating content and running ads.
  • Phase 3
    : Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.
• Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.
• Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.
• The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.
• Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.
• LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.
• Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow