Ep 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan West

Secrets To Scaling Your Ecommerce Brand

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Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights.

In this episode, Jordan West shares the world of AI and its game-changing impact on marketing. Drawing insights from a compelling pottery class study, Jordan shares how quantity can lead to quality, emphasizing the power of testing and iteration. He unveils practical tips for leveraging AI-enabled tools to streamline tasks, ideate on hooks, and enhance messaging tests. Jordan also opens up about the value of AI in analyzing customer reviews and emphasizes the importance of asking better questions in marketing.

Listen and learn in this episode!

Key takeaways from this episode:

• The story of the pottery class illustrates how focusing on quantity can lead to improved quality. Testing and iterating through a high volume of ideas and executions can lead to valuable insights and success.
• Using AI to automate tasks that don't require human creativity or intuition can free up time for more high-value, human-centered work. Tools like Foreplay and ChatGPT are mentioned as useful resources for generating ideas and insights.
• AI can be utilized to generate a multitude of hook ideas, ad copy variations, and emotional insights from customer reviews, allowing for efficient and creative marketing content creation.
• AI tools can analyze competitors' ads, websites, and customer reviews to uncover valuable insights and inform marketing strategies.

Recommended Tools/Apps:

Superhuman: https://superhuman.com/

Foreplay: https://www.foreplay.co/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend