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Contenido proporcionado por Jordan West. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jordan West o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Ep 560: Facebook Ad Problems Part 4 - The Ideal Campaign Structure with Jordan West

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Manage episode 421300983 series 3315765
Contenido proporcionado por Jordan West. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jordan West o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

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The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.

In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.

Listen and learn in this episode!

Key takeaways from this episode:

  • Ad account structure matters significantly in the success of Facebook ad campaigns.
  • Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.
  • Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.
  • Implement dynamic creative testing to find the most effective ad combinations for individual users.
  • Emphasize broad targeting and continuous learning and improvement in ad campaigns.
  • Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.
  • Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.

Recommended Document:

Upgrowth Commerce: upgrowthcommerce.com/adproblems

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

  continue reading

614 episodios

Artwork
iconCompartir
 
Manage episode 421300983 series 3315765
Contenido proporcionado por Jordan West. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jordan West o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Send us a text

The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.

In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.

Listen and learn in this episode!

Key takeaways from this episode:

  • Ad account structure matters significantly in the success of Facebook ad campaigns.
  • Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.
  • Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.
  • Implement dynamic creative testing to find the most effective ad combinations for individual users.
  • Emphasize broad targeting and continuous learning and improvement in ad campaigns.
  • Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.
  • Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.

Recommended Document:

Upgrowth Commerce: upgrowthcommerce.com/adproblems

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

  continue reading

614 episodios

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