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Red Bull And The Power Of Field Marketing
Manage episode 459102621 series 3588974
Contenido proporcionado por Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Dylan Bowman & Aaron Lutze, Dylan Bowman, and Aaron Lutze o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful.
Show Notes:
John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/
Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish
Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/
Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/
San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/
SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw
BPC:
Trail Karma (desktop version only): https://www.trailforks.com
The War Of Art (book): https://amzn.to/3BVzvYq
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