Comparing Notes With A Competitor

Second Nature

Allison Lynch has the depth of experience that most marketers could only dream of having. As an early employee at Whoop, she had hands-on involvement in all the levers of marketing (and beyond). Athletes and content ended up becoming a big part of her role, which put her squarely in competition with Second Nature host, Aaron Lutze (who lead content + community at Oura). With both roles in their past, this episode is a chance for them to regroup and compare notes on their experiences - as well as what it taught them about the future of marketing.

Show Notes:

Allison's website: https://www.allisonmary.com/

Allison Lynch: https://www.linkedin.com/in/allison-lynch-76b48652/

Allison's Substack: https://notaconversationalpace.substack.com/

Whoop: https://www.whoop.com/

Oura: https://ouraring.com/

Allison's Article on Matter Of Brand: https://amatterofbrand.substack.com/p/influencers-vs-athletes-the-bubble

Sara Vaughn: https://www.youtube.com/@smevaughn

Mali Noyes: https://www.youtube.com/@malinoyes

BPC - Brand, Product, Content:

Saucony x Minted: https://mintednewyork.com/products/speed4

Salomon x Kith: https://kith.com/collections/salomon

Gabby x Vogue: https://www.vogue.com/article/how-sports-and-fashion-fell-in-love-angel-reese-gabby-thomas-frances-tiafoe

Hoka - Run Stop Corner Shop: https://www.runnersworld.com/uk/news/a63441861/hoka-run-stop-corner-shop/

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