Google Exploit Data Discussion With Mark Williams-Cook Search With Candour

59:02

Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents. Discover how AI agents can optimise your workflow and solve problems using multiple tools. Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation. Plus, get insights into the latest trends and the future evolution of search and technology. Follow Tom Winter ⭐SEO Wind: https://seowind.io/ ⭐Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/ Recommendations ⭐Make.com: https://www.make.com/ ⭐Hunch Tools: https://hunch.tools/ ⭐Crystal Carter - LLM visibility: https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis Resources ⭐ https://deepmind.google/technologies/project-mariner/ ⭐ https://ai.google.dev/competition/projects/jarvis-ai-2 Chapters 00:00 Introduction to AI Agents and SEO 00:59 Meet Your Host and Guest 01:38 Understanding AI Agents 04:10 Defining AI Agents and Their Uses 06:04 AI Agents vs. Workflows 09:21 Human Element in AI Processes 15:36 Automating Reporting and Workflows 23:25 Content Creation with AI Agents 29:39 Overcoming Analysis Paralysis in Content Creation 30:49 The Challenge of Internal Linking with AI 34:06 Leveraging Google Search Console for SEO 37:25 The Future of AI Agents in Search 42:44 The Evolution of Search Queries 45:54 The Role of AI Agents in Everyday Tasks 49:22 Monetisation Challenges for AI Agents 51:47 Predictions for the Future of SEO 54:19 Recommended Tools and Resources 57:10 Conclusion and Upcoming Episodes…

Search with Candour - SEO podcast

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How to Start Your Own Marketing Agency | Search with Candour featuring Matt Kohli 1:03:29

hace 8 días1:03:29

1:03:29

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli. In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing. The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results. Matt's recommendations 🛠️Tool Recommendation - ⁨ Sparktoro 📖Book Recommendation - Psycho-Cybernetics by Maxwell Maltz Follow Matt Kohli 👉 Fortitude Marketing 👉 Follow Matt on LinkedIn ▶️ Matt's previous episode Chapters 00:00 Introduction 02:55 Introducing Matt Kohli and His Journey 04:34 Challenges and Strategies in Building an Agency 08:56 Importance of Collaboration and Client Communication 13:26 Managing Finances and Essential Tools for an Agency 16:12 The Value of Niching Down and Offering Multi-Channel Services 24:09 Balancing Strategic and Hands-On Work in an Agency 33:27 Reflecting on Experience and Continuous Learning 38:54 The Importance of Community and Networking 43:01 Challenges and Realities of Starting an Agency 45:26 Balancing Flexibility and Structure 56:21 Managing Expectations and Delivering Promises 58:05 Weekly Recommendations and Closing Thoughts…

Search with Candour - SEO podcast

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How To Build Your Personal Brand - LIVE from Brighton with The SEO Mindset 1:37:59

hace 15 días1:37:59

1:37:59

Disclaimer: Sorry for the audio quality, technical difficulties meant we had to use our backup audio! Jack tried his best to fix it - we hope you can still enjoy the episode! Search with Candour and The SEO Mindset podcast bring you another amazing podcast event, live from Brighton! Sarah, Tazmin and Jack will be giving actionable tips and advice on authentic personal branding as well as sharing their own experiences. Together, we’ll explore strategies to define, communicate, and amplify your unique value. Get ready to unlock your potential and leave with tools to build a brand that truly represents you and your business. Headline sponsor - SISTRIX SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across Tiktok, Instagram and YouTube. The SEO Mindset podcast Subscribe on YouTube - https://www.youtube.com/playlist?list=PLn2ul-U03T10Mmp4thdCbQ_M555xelzXh Follow on Spotify - https://open.spotify.com/show/7fHOicztfKEL3yElQLpc2w?si=b7390f9a726e4d0a Follow on Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-seo-mindset-podcast/id1617543592 Search with Candour Subscribe on YouTube - https://www.youtube.com/playlist?list=PL8c8k5Yy8FltVNsIsP1iUCSXDfE5cq2pM Follow on Spotify - https://open.spotify.com/show/4AILSpWLI74daOhECb8Hm0?si=72a9f68d2c0f40bc Follow on Apple Podcasts - https://podcasts.apple.com/gb/podcast/search-with-candour-seo-podcast/id1456880812…

Search with Candour - SEO podcast

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Mapping user journeys with Grace Frohlich 57:53

hace 22 días57:53

57:53

Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies. Follow Grace Brainlabs: https://www.brainlabsdigital.com/ Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/ Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg Chapters 00:00 Introduction to User Journeys 01:56 Sponsored by AlsoAsked 03:21 Introducing Grace Frohlich 04:31 Understanding User Journeys 07:16 The Importance of Search Intent 15:03 Creating Bespoke User Personas 20:16 Motivations and Non-Linear Journeys 25:49 Search Intent and Motivations 30:08 The Evolution of Search in 2025 30:22 Personalised and Conversational Search 32:33 Integrating Social Platforms into Customer Journeys 36:42 Milestones and Pain Points in User Journeys 46:32 Tracking and Organizing Search Data 54:34 Final Thoughts and Future Episodes…

Search with Candour - SEO podcast

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BrightonSEO Recommendations & Google Warming - with Mark Williams-Cook 41:51

hace 29 días41:51

41:51

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO. Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast. The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex. BrightonSEO April 2025 Talk Recommendations Mark’s picks: https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saas https://brightonseo.com/talks/does-structured-data-markup-influence-eeat https://brightonseo.com/talks/fake-eeat-until-you-make-eeat Jack’s picks: https://brightonseo.com/talks/data-driven-seo-a-framework-based-approach https://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attention https://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger-brands Dr Peter Myers - Google Warming https://moz.com/blog/charting-the-google-algorithm Chapters 00:00 Introduction 00:11 BrightonSEO Preparations and Excitement 01:40 Diving Adventures in Brighton 02:52 A Preview of Mark’s BrightonSEO Talk 07:37 Upcoming BrightonSEO Talks and Recommendations 08:23 Custom Event Tracking in GA4 for SaaS - Bengü Sarıca Dinçer 09:13 Data-driven SEO: A Framewor Based Approach - Kazushi Nagayama 11:25 Does Structured Data Markup Influence EEAT? - Jarno van Driel 12:58 Query Counting for SEO - Daniel Foley Carter 14:16 Fake EEAT until you make EEAT - Emma-Elizabeth Byrne 18:22 Moderating and Live Podcast Plans 19:48 Upcoming Show Floor Interviews and Live Podcast 20:21 Google's Frequent and Volatile Updates 21:34 Impact of AI on Search and Content 25:27 Challenges with AI Accuracy and Reliability 28:47 The Future of Personalized Search 38:38 Concluding Thoughts and Future Plans…

Search with Candour - SEO podcast

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Ex-Google senior employee Kaspar Szymanski explains what really matters in SEO 1:20:10

hace 5 weeks1:20:10

1:20:10

Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025. They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO. Links to follow Kaspar: Website: https://www.searchbrothers.com/ LinkedIn: https://www.linkedin.com/in/kasparszymanski/ Bluesky: https://bsky.app/profile/seozen.com Links/resources: https://searchengineland.com/seo-noise-vs-signals-449671 https://searchengineland.com/forget-pagerank-focus-on-ranking-437676 https://searchengineland.com/why-server-logs-matter-for-seo-378199 https://searchengineland.com/10-reasons-seo-just-like-fitness-260070 Chapters 00:00 Introduction 02:45 Sponsor: AlsoAsked 04:10 Welcome Kaspar Szymanski 05:38 Navigating Google Updates 12:11 The Role of Server Logs in SEO 20:28 Branding and SEO: A Crucial Connection 35:52 Leveraging Bing and Other Search Engines 38:43 Exploring Webmaster Tools and Alternatives 40:23 SEO Strategies for Small Businesses 42:45 The Risks and Rewards of Backlink Marketplaces 49:40 The Importance of a Holistic SEO Approach 59:21 Interdisciplinary Nature of SEO 01:15:04 Outro and Upcoming Episodes…

Search with Candour - SEO podcast

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AI in Content Creation: Challenges & Opportunities with Erika Varangouli 1:08:30

hace 6 weeks1:08:30

1:08:30

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli. They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing. The episode also touches on the challenges and opportunities LLMs pose, ethical considerations, and potential future trends. Plus, enjoy some banter about heavy metal gigs and what Erika thinks is the greatest movie sequel ever. 🎟️Get your free tickets for the live podcast:https://www.eventbrite.co.uk/e/1225103580789?aff=oddtdtcreator Links to follow Erika: 👉Check out Riverside.fm: https://riverside.fm/ 👉Follow Erika on LinkedIn: https://www.linkedin.com/in/varangouli/ 👉Follow Erika on Bluesky: https://bsky.app/profile/finderika.bsky.social Links to resources/references: ▶️ https://youtu.be/WrNWRHNfi1k?si=SLVlz68B5zDov9LM 📄 https://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeaways 🎧 https://www.podchaser.com/podcasts/sequelisers-524261/episodes/season-2-episode-8-godfather-p-24275030 00:00 Introduction 02:38 Live Podcast Announcement 04:29 Introducing Erika Varangouli 06:00 A Fun Chat: Metal Music and Personal Stories 15:09 The State of Content Strategies in 2025 33:45 The Changing Landscape of SEO and Content Creation 34:59 Google's Evolution and the Impact of AI 36:26 The Challenge of Creating Diverse Content 37:43 The Decline of Organic Click-Through Rates 38:42 The Future of SEO and Content Marketing 41:01 Balancing Brand Voice Across Channels 44:53 The Role of AI in Content Summarisation 47:03 The Importance of Brand Consistency 53:28 The Risks and Rewards of Brand Management 01:04:29 Conclusion…

Search with Candour - SEO podcast

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Navigating JavaScript and Website Migrations with Sam Torres & Tory Gray 1:01:23

hace 7 weeks1:01:23

1:01:23

Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company. They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape. This episode also touches on the existential dread that comes with the future of AI in search engines, learning JavaScript for SEO, and the importance of brand alignment across digital channels. 🎟️Get your free tickets for the live podcast: https://www.eventbrite.co.uk/e/1225103580789?aff=oddtdtcreator Follow Sam & Tory 🔗Website: https://thegray.company/ ➡️Gray Dot LinkedIn: https://www.linkedin.com/company/graydotco/ ➡️Sam’s LinkedIn: https://www.linkedin.com/in/samantha-torres-seo/ ➡️Tory’s LinkedIn: https://www.linkedin.com/in/torygray/ 🦋Tory’s Bluesky: https://bsky.app/profile/tory.thegray.co 🦋Sam’s BlueSky: https://bsky.app/profile/sam.thegray.co ▶️YouTube: https://www.youtube.com/@GrayDotCo Brilliant SEO Communities 🤝 https://www.womenintechseo.com/ 🤝 https://theseocommunity.com/ Chapters 00:00 Introduction 01:11 Podcast Announcements and Updates 02:42 Live podcast - 9 April 2025 in Brighton 04:36 Welcome Sam Torres and Tory Gray 06:59 Common Issues in JavaScript Migrations 08:42 JavaScript Rendering and SEO Challenges 15:03 JavaScript Site Audits and Migration Tips 17:43 Benefits of JavaScript Front Ends 28:26 Choosing the Right JavaScript Framework 31:08 Navigating Developer Communication 31:56 Challenges with External Agencies 32:17 Respect and Understanding in Tech 34:45 The Evolution of the SEO Industry 37:12 JavaScript and the Future of Search 39:06 AI's Impact on Jobs and the Environment 40:03 The Cost of JavaScript for Google 51:51 Learning JavaScript for SEOs 56:10 Community and Resources for SEOs 57:17 Outro and Upcoming Guests…

Search with Candour - SEO podcast

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Branded search in 2025 | Mordy Oberstein 1:11:30

hace 8 weeks1:11:30

1:11:30

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape. They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward. It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO. Follow Mordy 👉Website - https://www.unifybrandmarketing.com/ LinkedIn 👉Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/ 👉Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/ Bluesky 👉Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social 👉Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.social Podcasts 👉SERP’s Up - https://www.wix.com/seo/learn/podcast 👉It’s New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFL Chapters 00:00 Introduction 02:59 Sponsor: AlsoAsked 04:24 Morty Oberstein's Return and Inside Jokes 06:55 Defining Branded Search and Its Challenges 15:59 The Complexity of Measuring Brand Search 27:28 Nike's B2C Strategy and the Impact of COVID 34:45 Balancing Trust and Skepticism in Branding 35:54 Addressing Skepticism in Marketing 38:01 The NFL and Brand Manipulation 45:07 Skepticism in the Digital Age 46:17 The Broken State of the Web and TV 56:41 The Importance of Brand Alignment 01:03:39 The Future of Brands in the Age of AI 01:08:55 Conclusion and Upcoming Episodes…

Search with Candour - SEO podcast

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SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook 46:36

hace 9 weeks46:36

46:36

In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs. Links 👉 Follow Jack 👉 Follow Mark 👉 Check out AlsoAsked Chapters 00:00 Introduction 01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship 04:40 Can You Gain Accidental Backlinks from AI Content? 10:56 Debate on Pagination Best Practices 22:03 SEO Misconceptions and Canonicalization Issues 24:44 Pagination Challenges in E-commerce 26:16 User Experience vs. SEO Solutions 28:26 SEO Patent Podcast and Rank Transition Function 32:56 Google's Anti-Spam Tactics 38:17 A/B Testing and SEO Strategies 43:22 Wrapping Up and Future Plans…

Search with Candour - SEO podcast

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Prove your topical authority to Google | Dani Leitner 1:20:03

hace 10 weeks1:20:03

1:20:03

Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google. Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines. Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more. Sponsored by Serpzilla 🔗Get a free demo & consultation to help you develop effective link-building strategies - https://serpzilla.com/?utm=swcpodcast Follow Dani Leitner 👉Website: https://danileitner.ch/en/ 📧English Newsletter: https://danileitner.ch/en/google-hates-you-newsletter/ ✍️Dani's hub on Topical Authority: https://danileitner.ch/en/blog/seo-strategy-topical-authority/ 👉LinkedIn: https://www.linkedin.com/in/dani-leitner/ 👉Bluesky: https://bsky.app/profile/danileitner.bsky.social ▶️YouTube: https://www.youtube.com/@danileitner 👉Twitter/X https://x.com/DanielaLeitner2 👉Instagram https://www.instagram.com/danileitner.ch/ 00:00 Introduction 02:09 Sponsored by Serpzilla 03:49 Welcome Dani Leitner 04:50 Discussion on Topical Authority in SEO 07:12 Challenges and the Future of Topical Authority 16:36 Strategies for Building Topical Authority 25:14 Localisation and Language Nuances in SEO 31:50 The Role of Expertise in Content Creation 40:02 The Rise of Conversational Search 40:38 Future of Keywords in SEO 41:26 Challenges with AI and Search Intent 42:37 Entity vs. Keyword Discussion 45:30 Importance of Client Feedback 47:15 Aligning Marketing and Sales Strategies 53:22 Building Topical Authority 01:08:45 Measuring Topical Authority 01:18:31 Conclusion and Final Thoughts…

Search with Candour - SEO podcast

1
The Future of Google and AI Search with Itamar Blauer 1:04:48

hace 11 weeks1:04:48

1:04:48

In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk. They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms. Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share. The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes. Follow Itamar 👉Website: https://www.itamarblauer.com/ 👉LinkedIn: https://www.linkedin.com/in/itamarblauer/ 👉SEO Unplugged: https://www.itamarblauer.com/seo-unplugged-podcast/ 00:00 Introduction 02:06 Sponsor: AlsoAsked 03:31 Guest Background and Welcome 04:38 Discussion on Google's AI Challenges 12:11 User Behaviour and Search Trends 29:56 Legal and Geographical Challenges for Google 34:27 The Rapid Evolution of Technology 35:04 Legal and Ethical Concerns 35:45 The Acceleration of AI and Quantum Computing 39:11 Google's Struggle to Maintain Trust 49:34 The Importance of Personalization 57:17 Adapting to AI in Marketing 59:35 Concluding Thoughts and Future Episodes…

Search with Candour - SEO podcast

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Create content that converts | Steven Schneider 58:37

hace 12 weeks58:37

58:37

In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts. Additionally, Jack and Stephen explore the integration of SEO with other marketing channels and the power of authentic branding and personal connections in today's digital landscape. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you drive high-intent organic traffic and boost conversions. Follow Steven 👉 TrioSEO Website - https://trioseo.com/ 👉 Steven’s LinkedIn - https://www.linkedin.com/in/schneis/ 👉 TrioSEO company LinkedIn - http://www.linkedin.com/company/trioseo Sponsor 👉PPC Chat Round Up - https://linktr.ee/ppcchat_roundup Chapters 00:00 Introduction 02:17 Sponsored by PPC Chat Roundup 07:00 Introducing Stephen Schneider and Trio SEO 08:05 Strategies for Creating High-Converting Content 10:02 The Importance of Internal Linking 18:40 Client Collaboration and Content Strategy 24:10 Handling Bad Content and Client Relationships 29:04 Leveraging AI for Data Consolidation 31:09 The Role of CTAs in SEO Content 36:14 Balancing User Experience with Ad Revenue 41:37 The Power of Influencer Marketing 51:52 Integrating CRO and SEO for Better Conversions 55:16 The Importance of Networking in Business 55:47 Conclusion…

Search with Candour - SEO podcast

1
SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook 47:25

hace 13 weeks47:25

47:25

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach. Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop. Chapters 00:00 Welcome to Search with Candour 01:23 Sponsor: PPC Chat Roundup 06:05 Consensus in SEO: Clearing Misunderstandings 19:00 The Value of Tech SEO for Small Businesses 25:33 SEO Strategy: The Importance of Early Publishing 25:58 The Flaws of One-Size-Fits-All SEO Packages 26:32 Tailoring SEO to Client Needs 28:33 Technical SEO and Crawling Issues 31:49 The Impact of SEO on Long-Term Traffic 37:57 Maintaining SEO Success and Competitor Analysis 40:35 The Importance of Continuous SEO Efforts 43:50 Conclusion and Final Thoughts…

Search with Candour - SEO podcast

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Why SEO & PPC Teams Must Work Together | Anu Adegbola 1:06:22

hace 14 weeks1:06:22