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Contenido proporcionado por Search News You Can Use Podcast: SEO News and Marie Haynes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Search News You Can Use Podcast: SEO News and Marie Haynes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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2021 Year End Recap, Google's Product Reviews Update and the Vicinity Local Search Update

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Contenido proporcionado por Search News You Can Use Podcast: SEO News and Marie Haynes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Search News You Can Use Podcast: SEO News and Marie Haynes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. This episode corresponds with newsletter episode 215: https://www.mariehaynes.com/newsletter/episode-215-light-version/ Links mentioned in this episode: Glenn Gabe's product reviews article: https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Smashing Magazine’s Article on improving core web vitals: https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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196 episodios

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Manage episode 315595864 series 2285374
Contenido proporcionado por Search News You Can Use Podcast: SEO News and Marie Haynes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Search News You Can Use Podcast: SEO News and Marie Haynes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. This episode corresponds with newsletter episode 215: https://www.mariehaynes.com/newsletter/episode-215-light-version/ Links mentioned in this episode: Glenn Gabe's product reviews article: https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates Smashing Magazine’s Article on improving core web vitals: https://www.smashingmagazine.com/2021/12/core-web-vitals-case-study-smashing-magazine/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  continue reading

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