Details on Google’s June Core Update, Page Experience Update and SEO Q&A - Ep. 188

Search News You Can Use - SEO Podcast with Marie Haynes

#Search News You Can Use Podcast: SEO News #Marie Haynes #SEO #Tech #Industries

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

hace 4 años 31:56

MP3•Episodio en casa

In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes. Links mentioned in this episode: Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Mordy Oberstein’s Twitter thread analysing needs met https://twitter.com/mordyoberstein/status/1396807728467697666?s=21 Lily Ray’s article on the update https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 188: https://www.mariehaynes.com/newsletter/episode-188-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: https://Mariehaynes.com/newsletter Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes

199 episodios

Search News You Can Use - SEO Podcast with Marie Haynes

Details on Google’s June Core Update, Page Experience Update and SEO Q&A - Ep. 188

Search News You Can Use - SEO Podcast with Marie Haynes

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published hace 4 años

MP3•Episodio en casa

199 episodios

#Search News You Can Use Podcast: SEO News #Marie Haynes #SEO #Tech #Industries

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Search News You Can Use - SEO Podcast with Marie Haynes

1
How AI Will Change Our Lives Over the Next Decade 56:31

hace 4 días56:31

56:31

Dr. Marie Haynes discusses the future of AI, highlighting the massive investments being made by companies like Google, Meta, and Amazon. She acknowledges concerns about job loss and fear for the future but presents an optimistic vision, quoting Sam Altman and Elon Musk who believe AI will lead to greater prosperity and even a universal high income. Marie details how AI is currently used for tasks like organizing thoughts and image generation, but its true potential lies in AI agents. These agents will research and complete tasks, changing how we interact with the web and businesses. She gives examples of using agents for hotel and flight research and deep research projects. She also talks about using AI for coding and creating tools, sharing her personal experience of developing a tool to analyze website traffic drops. Marie believes AI agents will become like employees, increasing productivity and allowing her to focus on more complex tasks. She envisions AI optimizing businesses in various ways, such as chatbots, competitor research, and IP creation. Marie acknowledges the disruption AI will cause, leading to job losses in digital marketing and other industries. She compares this to historical technological shifts like electricity and the printing press, noting that while there were initial negative consequences and job losses, these technologies ultimately led to progress and new opportunities. She encourages listeners to embrace AI, suggesting they learn to code with AI, stay updated on AI developments, and become experts in AI in specific areas. She also advises sharing their knowledge and learning to communicate effectively with language models (prompting). Haynes believes AI will improve our lives, offering advancements in healthcare, mental well-being, and innovation. She concludes by emphasizing the importance of being part of shaping the future of AI, rather than just watching it happen. Learn to prompt with a weekly email from Marie Haynes: https://www.mariehaynes.com/prompts Marie's AI Newsletter: https://www.mariehaynes.com/newsletter…

Search News You Can Use - SEO Podcast with Marie Haynes

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Is Grok 3 a threat to Google? + LIVE AI Deep Research Demos! 58:39

hace 6 weeks58:39

58:39

Is Grok 3 a serious threat to Google? In this LIVE episode of AI News You Can Use Dr. Marie Haynes demonstrates Grok 3 as well as the Deep Research tools from Grok, Gemini and OpenAI. We'll discuss the future of Search and how we can be the leaders of the future as AI changes our world. Join the Search Bar to participate in future epsiodes: https://community.mariehaynes.com/ Marie's Newsletter: https://mariehaynes.com/newsletter/…

Search News You Can Use - SEO Podcast with Marie Haynes

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The QRG Updated - Filler content, Paraphrased, AI content and more. 1:46:51

hace 8 weeks1:46:51

1:46:51

The January 2025 update of Google's Quality Rater Guidelines had many important changes including sections on: -filler content -paraphrased content -Using AI in content creation -Expired domains -Scaled content abuse This was a live episode of Search News You Can Use filmed in The Search Bar. Buy My 2025 edition of my QRG checklist you can use to assess your site like a quality rater: https://www.mariehaynes.com/products/qrg-workbook-2025/ Join the Search Bar: https://community.mariehaynes.com/…

Search News You Can Use - SEO Podcast with Marie Haynes

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Gemini 2.0 - a new era! O1, Google's quantum computing breakthrough, Sora & more. 35:53

hace 17 weeks35:53

35:53

Buckle up for a thrilling dive into the future of AI! This episode of Search News You Can Use uncovers the mind-blowing advancements in AI, from Google's Gemini 2.0 and its vision of AI agents to OpenAI's groundbreaking projects like Sora and ChatGPT Pro. Marie breaks down what quantum computing is and how Google's Willow chip is potentially a big deal. There's so much going on in the AI world right now!…

Search News You Can Use - SEO Podcast with Marie Haynes

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Are Chrome user engagement signals used in Google's ranking systems? Cindy Krum & Marie Haynes 45:15

hace 26 weeks45:15

45:15

Are Chrome engagement signals used in Google's ranking systems? I'd recommend watching Cindy's video from last week: https://youtu.be/txNT1S28U3M?si=uPi9nz61-1HfJefG Cindy theorized that Google collects all sorts of information from our visits using the Chrome browser. In our talk we discuss whether and how this information could be used in ranking algorithms. Reach Cindy: https://mobilemoxie.com/ https://x.com/Suzzicks Reach Marie: https://mariehaynes.com/contact/ https://community.mariehaynes.com/ - The Search Bar Links mentioned in this episode: The Pandu Nayak testimony: https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf Distributed Representation of Words and Phrases and their Compositionality - Jeff Dean, Ilya Sutskever et al. - Helps explain how vectors in a space are adjusted. Gemini gave me this paper when we were discussing RankBrain.…

Search News You Can Use - SEO Podcast with Marie Haynes

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Understanding Gemini's Vector Space: How AI Learns (And can we influence it?) 35:57

hace 29 weeks35:57

35:57

Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influence how Gemini represents our business by having more conversations about the things that are good about your business. Hope you find this interesting! (Also omg how many times did I say the word “interesting” in this episode? 😂 The end of this video includes a podcast made by NotebookLM AI podcasters talking about my conversation with Gemini. Here’s a great video I found that taught me a lot about vectors: https://www.youtube.com/watch?v=YvobVu1l7GI Here’s NotebookLM https://notebooklm.google.com/ See past podcast episodes https://community.mariehaynes.com/spaces/12946477/feed If you want to learn more about the AI systems used in Search here’s my book, SEO in the Gemini Era: The story of how AI changed Google search https://www.mariehaynes.com/gemini-era-seo/book/ And to go even deeper, here’s my course: https://www.mariehaynes.com/gemini-era-seo/course/ Want to join other people who are excited as me about AI? We’d love to have you in the Search Bar https://community.mariehaynes.com/…

Search News You Can Use - SEO Podcast with Marie Haynes

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Site Improvement brainstorming session with Marie Haynes 1:41:18

hace 35 weeks1:41:18

1:41:18

Thank you to Adam Szmerling from Bayside Psychotherapy who allowed me to publish our brainstorming session. The first 45 minutes or so of this episode are me sharing how Google’s algorithms have changed. Then, Adam and I look in detail at his competition and his website and discuss how to change it so that it is more likely to meet the needs of his potential clients. Watch on Youtube: https://youtu.be/K0FVlM7Xmc0 Links Marie’s book, SEO in the Gemini Era, The Story of How AI Changed Google Search https://amzn.to/3WPBg0Z SEO in the Gemini Era course: https://www.mariehaynes.com/gemini-era-seo/course/ Brainstorm with Marie: https://www.mariehaynes.com/work-with-marie/ DOJ vs. Google Pandu Nayak testimony: https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf My blog post on the API files with attributes including Navboost : https://www.mariehaynes.com/what-is-this-leaked-google-code-digging-into-the-api-docs/ Cyrus Shepard’s Moz article on click patents: https://moz.com/blog/click-based-seo-engagement-signals Internal Google email talking about Navboost: https://www.justice.gov/d9/2023-11/417828.pdf Google brought new signals into the core algorithm with March core update: https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070 Gemini 1.5 improved Google’s machine learning architecture: https://blog.google/technology/ai/google-gemini-next-generation-model-february-2024/#architecture My course if you’d like to learn more about the AI systems behind search: https://www.mariehaynes.com/gemini-era-seo/course/ Frederic Dubut of Bing talking about how we must switch from keyword research to intent research. https://www.youtube.com/watch?v=NTriTRmEf34 Google’s information gain patent https://patents.google.com/patent/US20200349181A1/en…

Search News You Can Use - SEO Podcast with Marie Haynes

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Navboost - Understanding this system changes how we do SEO. 11:39

hace 41 weeks11:39

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Navboost is a system we learned about in the DOJ vs Google trial. Did you know that Google stores every query that you search, along with information on what you clicked on and engaged with? I share in this video how this system is described, and also how I believe Google's ability to predict what searchers are likely to find helpful is changing. Mentioned in this video: Blog post on Navboost by Marie: https://www.mariehaynes.com/navboost/ Marie's workbook: https://www.mariehaynes.com/gemini-era-seo/workbook/ Marie's book: https://www.mariehaynes.com/gemini-era-seo/book/ Pandu Nayak testimony: https://thecapitolforum.com/wp-content/uploads/2023/10/101823-USA-v-Google-PM.pdf Douglas Oard testimony: https://thecapitolforum.com/wp-content/uploads/2023/11/U.S.A.-et-al-v.-Google-LLC-Nov-15-2023-Bench-Trial-Day-41-Morn-Sess-Transcript.pdf Rand Fishkin's post on the API files: https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ Cyrus Shepard's Moz article about Google patents involving clicks: https://moz.com/blog/click-based-seo-engagement-signals Google's announcement of the March core update: https://developers.google.com/search/blog/2024/03/core-update-spam-policies Google describing how the core update involved architecture changes and bringing in new signals: https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070…

Search News You Can Use - SEO Podcast with Marie Haynes

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Leaked Google documents tell us about Attributes and their use in Rankings 1:03:05

hace 45 weeks1:03:05

1:03:05

Documents describing Google's ranking systems in great detail have been leaked by someone who sent an email to Rand Fishkin. In this video, I share my thoughts on Rand's post and then at around 35 mins or so I play around with analyzing this document with Gemini 1.5 Pro in AI Studio. Hope you enjoy this type of video. I share a lot of my thoughts on how machine learning systems work to use all of the many attributes described in this documentation. This includes links, clicks, return to search results and much more. Take home point: Google uses MANY signals/attributes/features in their calculations that predict what is likely to be helpful to the searcher. Our goal should be to create content that people choose to engage with and ultimately find to be the satisfying answer to their query - or in other words, HELPFUL. This episode may be best seen as a video podast: https://www.youtube.com/watch?v=kVYUvh4Vt30 Links mentioned Marie’s newsletter: mariehaynes.com/newsletter Marie’s notes (paid newsletter - follow along as I take notes on things like this each week.) https://community.mariehaynes.com/spaces/12261861/feed Marie’s Course and book: SEO in the Gemini Era is out soon. The Docs referred to in this video: https://hexdocs.pm/google_api_content_warehouse/0.4.0/api-reference.html Rand Fishkin’s post. He received an email with the contents of the leak. https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ Mike King’s article on these documents: https://ipullrank.com/google-algo-leak…

Search News You Can Use - SEO Podcast with Marie Haynes

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Marie's Thoughts On AI Overviews 5:10

hace 45 weeks5:10

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Some quick thoughts on Google's AI overviews (formerly SGE). I don't think they're going away. I do believe they will get more accurate. We should be paying attention to which websites Google is showing in the link cards in these. More on changes to my newsletter: mariehaynes.com/newsletter

Search News You Can Use - SEO Podcast with Marie Haynes

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Gemini 1.5 is like the brain. How a conversation with Jeff Dean changed my direction. 27:01

hace 45 weeks27:01

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Finally another podcast episode! I was babbling on to my husband about how similar Gemini 1.5's new architecture was to our brain structures and he said, "You need to do a podcast episode on this!" So, here it is. This is a rambly one. We'll talk about the machine learning models behind search and how Gemini 1.5's new MoE architecture works just like our brains do. Google + Harvard research on 3D modeling of the brain: https://blog.google/technology/research/google-ai-research-new-images-human-brain/ Gemini 1.5 info: https://blog.google/technology/ai/google-gemini-next-generation-model-february-2024/#gemini-15 Sign up to get Marie's Notes with live access to my weekly Google doc as I record the things I want to refer back to in regards to Search and AI: https://community.mariehaynes.com/spaces/12261861/feed Brainstorm with Marie: https://www.mariehaynes.com/work-with-marie/…

Search News You Can Use - SEO Podcast with Marie Haynes

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Summarizing the SOTR podcast on changes to the SEO Starter Guide with Gemini 33:03

hace 1 year33:03

33:03

Google is changing their SEO starter guide. They're removing a bunch of content. This episode has visuals. Watch on Youtube: https://youtu.be/we3n9NTeSAU In this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google Search off the Record podcast episode that talks about the changes they are making to the guide. Then, near the end we'll take my notes on this story and I'll show you how I use Gemini in Google's AI studio to summarize stories like this for newsletter. Newsletter: https://mariehaynes.com/newsletter/ Marie's Thoughts (paid newsletter): https://community.mariehaynes.com/spaces/12261861/feed SOTR podcast: https://content.libsyn.com/p/6/6/0/66095646568452e4/_SOTR068__Search_Off_the_Record_-_68th_episode_-_Video_en_us.pdf?c_id=166779698&cs_id=166779698&response-content-type=application%2Fpdf&Expires=1706206368&Signature=dczPIGWZ9UbDLwAwbeu9pmhl-OL~PspXTQqtTOU1qXwNZqX8pC9OmWxSPqm~FYb4-ZowqcS57MVVK4ZKuuiPr4YHJeeEMT8JaLHcoeB2PLjEC95iU0Pdv-abPZlRNWL63dXq2eFpAHhv6FqnYjPtReqZCHeTum7Dilbz7rOAMpK2b8fP4d27~RplnP0fSaE3ZZmPgvRT~kDHk1dn8zG8y6MCpS-p0K0sXdRpx3YizlQTADebGEcZWG06aIvZtuu9p2epH~5CCTLz~TjENxYA3suE~GwJMy2LCn328mNV6t5WLz6iBv8ucb2aByasVSwZZj1EUITWQ2~wkS-XRS1KuQ__&Key-Pair-Id=K1YS7LZGUP96OI…

Search News You Can Use - SEO Podcast with Marie Haynes

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Let's Talk About Author Bios 37:18

hace 1 year37:18

37:18

This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Verge article that does not look favourably on SEO. Are author bios a ranking factor? If you've followed my theories and teachings on Google's ranking systems, you know that I am indeed a proponent of using author bios in many situations. In the episode I share anecdotes of sites that did indeed see improvements after getting qualified authors and then doing more to share about their qualifications. Are author bios a ranking factor? No. Will having an author bio increase the chances that searchers will trust your site and find it useful. Sometimes, yes. We have recently learned from the DOJ antitrust trial against Google that user engagement signals are incredibly important when it comes to shaping the algorithm. In this episode, we go back to statements from John Mueller's help hangouts several years back to look at why the industry developed rules about author bios that most sites follow. They make so much more sense now that we understand how user engagement signals (called IS - likely information satisfaction) signals in the DOJ trial are used to train RankBrain. RankBrain is Google's AI that is used to re-rank the top 20-30 results and SERP features you see when you do a search. Hopefully this episode convinces you that both the following can be true: 1) Author bios aren't a ranking factor 2) Author bios can be a part of the entire package that helps improve user engagement and satisfaction signals, which in turn is what drives rankings. SER article: https://www.seroundtable.com/google-author-bylines-ranking-36684.html Verge article: https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization Danny Sullivan's comments: https://x.com/searchliaison/status/1744371735405772927?s=20…

Search News You Can Use - SEO Podcast with Marie Haynes

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Gemini: The Most Profound Technological Shift in Our Lifetimes 20:29

hace 1 year20:29

20:29

In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond. Discover how Gemini's potential to transform information access, problem-solving, and decision-making could reshape our lives. While we wait for its full potential to unfold in 2024, learn how Bard, soon integrated into Google Assistant, offers a taste of the future. This episode delves into the criticisms of AI, encouraging listeners to actively engage with Bard and explore its possibilities. We also explore the exciting world of GPTs (apps built on chat GPT), which may possibly be seen in a similar form in Google AI Studio.…

Search News You Can Use - SEO Podcast with Marie Haynes

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How AI gave me a business, took it away, and is now carving my future. 47:21

hace 1 year47:21