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EP. 74 - Auditing LetterDrop's Podcast and Content Engine With Parthi Loganathan | Actionable Audits
Manage episode 437940928 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby interviews Parthi Loganathan, CEO and Founder of Letterdrop, to audit Parthi's marketing podcast and provide recommendations on how to improve it. Listeners can expect to learn best practices around podcast goal-setting, audience targeting, measuring success, promotion strategies, and content planning.
=============================================================================
Best Moments:
(03:08) Setting goals for a marketing podcast — content engine vs account-based approach
(16:22) Defining the target listener persona in detail
(27:45) Driving podcast promotion through existing channels
(34:04) Developing a content strategy tied to product messaging
(37:50) Recommendations for improvement: offers, audience focus, measurement, and promotion
=============================================================================
Guest Bio:
Parthi Loganathan is CEO and Founder of Letterdrop, a software company selling marketing automation tools to B2B companies.
101 episodios
EP. 74 - Auditing LetterDrop's Podcast and Content Engine With Parthi Loganathan | Actionable Audits
Compartir
Manage episode 437940928 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby interviews Parthi Loganathan, CEO and Founder of Letterdrop, to audit Parthi's marketing podcast and provide recommendations on how to improve it. Listeners can expect to learn best practices around podcast goal-setting, audience targeting, measuring success, promotion strategies, and content planning.
=============================================================================
Best Moments:
(03:08) Setting goals for a marketing podcast — content engine vs account-based approach
(16:22) Defining the target listener persona in detail
(27:45) Driving podcast promotion through existing channels
(34:04) Developing a content strategy tied to product messaging
(37:50) Recommendations for improvement: offers, audience focus, measurement, and promotion
=============================================================================
Guest Bio:
Parthi Loganathan is CEO and Founder of Letterdrop, a software company selling marketing automation tools to B2B companies.
101 episodios
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Similar a Scrappy ABM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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