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EP. 134 - RETHINKING ABM: Mason Cosby’s Game-Changing Approach to Growth 🚀
Manage episode 460803454 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this special episode of Scrappy ABM, host Mason Cosby shares a rerelease of his guest appearance on The B2B Growth Blueprint podcast, hosted by Mark Osborne. Mason dives into his "scrappy" approach to account-based marketing (ABM) and explains why it’s more effective than traditional methods.
Best Moments:
(00:32) Introduction to the episode as a rerelease from another podcast
(01:39) Overview of Mason Cosby's background and expertise
(02:11) Definition of account-based marketing (ABM) and related terms
(06:28) Importance of identifying the best-fit customers for ABM
(11:49) Strategies for defining target accounts in ABM
(21:49) What makes "scrappy" ABM different from other approaches
(26:02) The importance of focusing on people, process, and then technology
(29:14) Future plans for Scrappy ABM, including free educational content
Check out The B2B Growth Blueprint: Listen on Apple Podcasts
140 episodios
Compartir
Manage episode 460803454 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this special episode of Scrappy ABM, host Mason Cosby shares a rerelease of his guest appearance on The B2B Growth Blueprint podcast, hosted by Mark Osborne. Mason dives into his "scrappy" approach to account-based marketing (ABM) and explains why it’s more effective than traditional methods.
Best Moments:
(00:32) Introduction to the episode as a rerelease from another podcast
(01:39) Overview of Mason Cosby's background and expertise
(02:11) Definition of account-based marketing (ABM) and related terms
(06:28) Importance of identifying the best-fit customers for ABM
(11:49) Strategies for defining target accounts in ABM
(21:49) What makes "scrappy" ABM different from other approaches
(26:02) The importance of focusing on people, process, and then technology
(29:14) Future plans for Scrappy ABM, including free educational content
Check out The B2B Growth Blueprint: Listen on Apple Podcasts
140 episodios
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continue reading
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