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EP. 122 - Using Incentives in Advertising to Book Meetings with Silvio Perez
Manage episode 453135369 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby interviews Silvio Perez, founder of AdConversion, about using incentives in advertising to book meetings with target accounts. They discuss how to effectively implement incentivized ad campaigns, target the right audience, choose the best incentives, and measure success.
Best Moments:
(01:17) The premise of offering incentives to book meetings
(03:19) Targeting the right audience on LinkedIn
(05:15) When to activate incentivized ad campaigns in the buyer's journey
(07:05) Best LinkedIn ad types for incentivized campaigns
(08:26) Content recommendations for incentivized ads
(09:23) Choosing the right incentive (Amazon gift cards perform best)
(13:27) Conversion rate expectations and cost per SQL benchmarks
(16:19) Getting internal buy-in for incentivized ad campaigns
(19:16) Scaling incentivized ad campaigns across channels
(22:29) The importance of building a quality target account list
Guest Bio:
Silvio Perez is the founder of AdConversion, an agency specializing in B2B advertising. With extensive experience in running incentivized ad campaigns, Silvio has tested various incentives across different platforms to discover what works best. He is passionate about helping businesses level up their B2B advertising skills and offers free courses through AdConversion.com.
140 episodios
Compartir
Manage episode 453135369 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby interviews Silvio Perez, founder of AdConversion, about using incentives in advertising to book meetings with target accounts. They discuss how to effectively implement incentivized ad campaigns, target the right audience, choose the best incentives, and measure success.
Best Moments:
(01:17) The premise of offering incentives to book meetings
(03:19) Targeting the right audience on LinkedIn
(05:15) When to activate incentivized ad campaigns in the buyer's journey
(07:05) Best LinkedIn ad types for incentivized campaigns
(08:26) Content recommendations for incentivized ads
(09:23) Choosing the right incentive (Amazon gift cards perform best)
(13:27) Conversion rate expectations and cost per SQL benchmarks
(16:19) Getting internal buy-in for incentivized ad campaigns
(19:16) Scaling incentivized ad campaigns across channels
(22:29) The importance of building a quality target account list
Guest Bio:
Silvio Perez is the founder of AdConversion, an agency specializing in B2B advertising. With extensive experience in running incentivized ad campaigns, Silvio has tested various incentives across different platforms to discover what works best. He is passionate about helping businesses level up their B2B advertising skills and offers free courses through AdConversion.com.
140 episodios
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