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Why Your Backend Needs A Brazilian Butt Lift
Manage episode 362916183 series 3469004
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Have you paid attention to the backend of your brand?
Join Tommie, Tie and Kai for a discussion on the power of using email marketing, gamification and chatbots to build strong, lasting relationships with customers. They explore how brands can properly use these channels to connect with customers, understand their needs, and build trust over time.
They also look at how chatbots can provide a customized journey for customers to improve product recommendations.
By the end of this episode you’ll know how to upgrade your brand's backend, build meaningful relationships with your customers, increase your AOV and positively impact your LTV.
Make sure to stick around for the end of the episode to hear actionable steps you can take today towards a stronger back end!
In this episode, you'll learn:
- How to build a strong back end with email marketing
- Why creating a world of characters and engagement for deeper connection is a game changer
- Why influencer marketing can result in a lack of focus on retention marketing if you’re not careful
- Short-term wins vs. long-term relationship building
- How to customize chatbot journeys for customers
- Why understanding your brand’s archetypes for communication is crucial
- How to reduce cost through the generation of revenue via back end
- An example of managing sales expectations through email and SMS in instances of fulfillment challenges
- Use case examples of gamification, chatbots and quizzes for marketing
- 2 tool recommendations for leveling up your marketing game
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
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