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How to Find a Trustworthy Marketing Team for Your E-commerce Brand
Manage episode 361709516 series 3469004
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Are you searching for the best path forward to grow your e-commerce brand? Do you keep hearing conflicting messages on what kind of marketer you should hire in order to scale? Learn the truth about the differences between performance and brand-based marketing strategies for startups in this pilot episode of Scaling Uncensored!
Your hosts Kai Ravariere, Tieron Spear and Tommie Powers explore the difficulties of finding a trustworthy marketing team for e-commerce brands and the obstacles founders face when doing so. What are the secrets to making the right investment, you ask? Tune in to explore the juicy data behind e-commerce marketing and discover the secrets to success. But be warned, they may not be what you were expecting...
In this episode, you'll learn:
- How to reframe marketing expenditures as opportunities for revenue creation
- The significance of mapping out campaigns and strategies ahead of time
- The contrasts of performance-based marketing from brand-based marketing
- How to evade pitfalls in employing marketers hailing from large corporations for small enterprises
- A key piece of advice to help you adopt a results-driven mindset when making decisions
Know that if you're feeling discouraged, frustrated, and overwhelmed by all the marketing options or the lack of ROI from the marketing strategies you’ve implemented so far in your e-commerce business, you are not alone! But, you are sure to walk away from this episode with a wealth of marketing insights and wisdom (and even a few good laughs) to help you get on the path to success.
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
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