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5 Vital Keys to Crafting Record-Breaking Products
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What does it take to create a record-breaking product?
In this episode of Scaling Uncensored, Tommie and Tieron walk you through, step-by-step, what it takes to ensure your product is both exclusive and irresistible.
They cover the importance of finding a unique ingredient, formulation and multiple utilities to stand out in a saturated market. They also share real examples of how to improve margins and lower shipping costs, why you must get customer feedback early on, and why protecting your intellectual property is imperative.
After listening to this episode, you’ll know how to articulate your unique value proposition clearly to differentiate yourself and how to develop a compelling offer that attracts buyers over competitors' products.
In this episode, you'll learn:
- The #1 thing to consider when creating an offer that will stand out in a saturated market
- The process behind discovering a unique ingredient to give your product an advantage
- How to articulate your offer to reshape how people view your product category
- Why getting feedback from real potential customers is so critical early on
- Methods for improving your profit margins and shipping rates
- Why launching "drops" can help you create scarcity and urgency
- Why protecting your intellectual property and formulations is crucial
- How to collaborate with competitors
- Examples of how a phenomenal offer can make up for shortcomings in other areas
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
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- Check Out Our Other Ecommerce Marketing Podcasts
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