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E 602: Consider This Before Contacting a Retail Buyer
Manage episode 444154270 series 3560247
Contenido proporcionado por Monique Hutcherson Benoit. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Monique Hutcherson Benoit o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Summary
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In this solo episode, Monique Benoit shares essential tips for emerging beauty brands looking to pitch to retail buyers. She emphasizes the importance of competitive shopping, understanding consumer demographics, crafting a unique brand story, ensuring financial preparedness, and sustaining success once on the retail shelf. Each of these elements is crucial for brands to effectively communicate their value and secure a spot in retail stores.
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