‘Generative AI: Hype, Reality & What’s Next’ with Dave Joshua

Scale with Strive Podcast

Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀
I am your host, Adam Richardson and on today’s episode, I am excited to welcome Dave Joshua, Founder at Scale Gen AI, a Consultancy which helps Generative AI startups and creators move beyond founder-led growth with lean, AI-powered Go-To-Market (GTM) strategies.
Dave has spent 20+ years leading GTM, marketing, sales, and revenue strategy for AI companies, including Stability AI and other generative AI pioneers. His expertise covers, amongst other things:

✅ AI-Native GTM – Integrating AI-driven sales, marketing, and customer success

✅ Enterprise Monetization – API, platform, and direct sales strategies

✅ D2C/B2C Growth – Scaling acquisition, prosumer/consumer segmentation, and retention

✅ Strategic Hiring – Building lean, high-impact GTM teams that leverage AI

✅ Exit Strategy – Positioning for IPO, acquisition, or sustainable growth

Today, we focus in on all things Gen AI and some of my key takeaways from our conversation were:
💡The growth of the Gen AI space in the last three years and where investment has concentrated.
💡 GTM Strategies for Gen AI start-ups - including Proof of Concept, identifying ICP, product simplification and Customer Acquisition Costs.
💡 The future of the Gen AI space.
Let’s Dive in!
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Watch the episode on YouTube 🎥 – https://youtu.be/lUpb-mpt-EU

Connect with Dave here - https://www.linkedin.com/in/davejoshua/

Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/

Learn more about Strive here - https://scalewithstrive.com/

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Chapters
00:00 Introduction to Generative AI and Dave's Background

02:58 The Current State of Generative AI

06:03 Investment Trends and Market Dynamics in Gen.AI

09:12 The Role of Investors and the Impact of OpenAI

11:59 Challenges in Go-to-Market Strategies for Gen.AI

15:02 Navigating the Gen.AI Landscape: Opportunities and Risks

23:15 Navigating Market Pivots

26:49 Understanding Revenue Models and Growth Challenges

30:22 The Importance of Product Management

34:49 Identifying Ideal Customer Profiles

38:27 Pricing Strategies and Revenue Predictions

43:25 Future Trends in the Generative AI Market