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194. Retail Store Clearance Sales: My Best Store Sales Day Ever and Why It Worked
Manage episode 407274592 series 3561585
Contenido proporcionado por Savvy Shopkeeper, LLC and Kathy Cruz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Savvy Shopkeeper, LLC and Kathy Cruz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Many shopkeepers avoid hosting retail store clearance sales. Whether they’re worried about the perceived value of their goods or what other store owners might think, it’s common for shopkeepers to avoid marking down their old stock. Sadly, these worries can affect their bottom line and the health of their business.
A well-executed retail store clearance sale can be an incredible opportunity to destock your store and get a healthy influx of cash! In fact, it could be your best sales day EVER.
Today, I’m sharing about the retail store clearance sale I hosted in my quaint, sister-owned boutique. Listen in to learn why I chose to have a clearance sale, how I marketed it on super-short notice, and the winning event strategy that brought in more revenue and transactions than we’d ever seen in a single day.
For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode194.
Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper
Follow Kathy on Instagram (@savvyshopkeeper)
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