Ep. 175 - The 3 C's of Building Value

SALES with ASLAN

#Business #ASLAN Training and Development #ASLAN Training

32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

hace 2 años 34:36

M4A•Episodio en casa

In this episode of SALES with ASLAN, Tom and Tab discuss how to effectively deliver a message. Most of the time, sellers (especially OtherCentered sellers), are focused on creating receptivity, eliminating buyer resistance, getting through the door, uncovering the truth, etc. etc. etc. But what do you do once you've created that fertile soil? You plant the seed. Deliver your recommendation. Today, Tom and Tab unpack a helpful framework for delivering your recommendation, which centers around the three main questions a customer usually has at this stage: How can you help me? (Connect). Why should I pick you? (Contrast). Will this really work? (Convince).

222 episodios

SALES with ASLAN

Ep. 175 - The 3 C's of Building Value

SALES with ASLAN

published hace 2 años

M4A•Episodio en casa

222 episodios

#Business #ASLAN Training and Development #ASLAN Training

ทุกตอน

SALES with ASLAN

1
EP. 219 Navigating the New Realities of B2B Selling -Live Webinar 1:07:56

hace 4 días1:07:56

1:07:56

Todays special episode is our latest webinar! Tom, Tab, and Randy talk in depth about the rapidly evolving landscape of B2B sales and uncover the critical shifts sales professionals need to navigate for continued success. We'll discuss how decision fatigue affects buyers overwhelmed by options, the rise and challenges of virtual selling, and the complexities introduced by multi-stakeholder decision-making processes. Tom and Randy discuss how to effectively stand out amidst information overload by becoming a trusted advisor rather than just another salesperson. Learn why building long-term relationships based on trust and mutual benefit is essential in today’s market. Tune in for practical strategies and real-world advice on simplifying complex decisions, enhancing virtual engagement, and mastering the dynamics of modern B2B sales.…

SALES with ASLAN

1
EP. 218 Whats The Deal with RFPs Pt. 1 42:24

hace 10 días42:24

42:24

We just started a new series that we promise will have you taking notes. In Part 1 of our RFP Series, we dive deep into mastering the art of handling Requests for Proposals (RFPs). Discover how to shift from seller-centric tactics to customer-centered strategies, leverage the 'Big and Bold' approach to engage decision-makers early, and navigate the challenging "dark phases" of procurement. Join Tom and Tab to gain powerful negotiation insights to ensure your solutions are valued beyond price. Tune in to start winning more deals and prepare your team to confidently handle RFPs from day one.…

SALES with ASLAN

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EP. 218 Whats The Deal with RFPs Pt. 1 42:24

hace 11 días42:24

42:24

Sales with ASLAN hosts Tom and Tab just started a new series we promise you will want to take notes for. In Part 1 we dive deep into mastering the art of handling Requests for Proposals (RFPs). Discover how to shift from seller-centric tactics to customer-centered strategies, leverage the 'Big and Bold' approach to engage decision-makers early, and navigate the challenging "dark phases" of procurement. Tom and Tab will give powerful negotiation insights to ensure your solutions are valued beyond price. Tune in to start winning more deals and prepare your team to confidently handle RFPs from day one!…

SALES with ASLAN

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EP 217 The Perfect Presentation Part 3 34:19

hace 5 weeks34:19

34:19

Finals presentations are high-stakes moments in sales. The best solution doesn’t always win—the best presentation does. In this episode of Sales with ASLAN , Tom and Tab dive into the critical strategies that separate top-performing sales professionals from the rest. Learn how to own the stage, craft a compelling bridge slide, and engage decision-makers from the start . They break down: Why a strong positioning slide (or "bridge slide") sets the foundation for success How to simplify your presentation deck for maximum impact The power of collaborative discussions and validation in earning buy-in How to reduce buyer risk with success stories, pilots, and demos If you’re preparing for a high-stakes sales pitch, this episode is a must-listen. Tune in now to learn how to present with confidence, win over decision-makers, and close more deals. Listen now on Sales with ASLAN !…

SALES with ASLAN

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EP 216 The Perfect Presentation Part 2 40:04

hace 8 weeks40:04

40:04

Finals presentations are high-stakes moments in sales—there’s no second place. Either you win the deal, or you walk away empty-handed. In this episode of Sales with ASLAN , Tom and Tab break down how to craft and deliver your best sales presentation. They talk about why most sales reps fail in finals presentations. More importantly they share how to structure your opening for maximum impact, and the secret to using disruptive truths to challenge buyer assumptions. Whether you're facing disengaged decision-makers, silent virtual audiences, or unexpected objections, this episode will help you own the stage and close more deals . If you're preparing for an upcoming sales pitch or finals presentation, don’t miss this episode. Listen now and master the art of winning sales presentations. For more expert insights and sales training resources, visit ASLAN Training .…

SALES with ASLAN

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EP. 215 The Perfect Presentation Part 1 35:40

hace 9 weeks35:40

35:40

Do you feel like you know how to make the perfect presentation when a deal is on the line? In the latest Sales with ASLAN episode, Tom and Tab break down what it takes to craft and deliver a winning presentation—especially when the pressure is on. They cover the biggest mistakes sales professionals make, the pitfalls of hybrid presentations, and why understanding decision drivers is key to influencing your audience. Tom shares the critical mindset shift that sets top performers apart: “I will win this project if… [fill in the blank].” Listen now and let us help!…

SALES with ASLAN

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EP. 214 The Future of B2B Sales Part 3 35:15

hace 11 weeks35:15

35:15

Its a new year time for a new mindset and new sales strategies. In this episode, Tom and Tab talk about the power of optimism in sales, why mindset matters more than ever , and what our research reveals about the future of B2B sales leadership . Tom and Tab discuss the evolving role of frontline leaders , the impact of AI in coaching , and the critical need to address emotional needs in leadership . This is a great episode for any leaders looking to make sure they leverage AI when necessary while also remaining invested in their reps.…

SALES with ASLAN

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EP 213 The Future Of B2B Sales PT. 2 28:58

hace 14 weeks28:58

28:58

In this episode of Sales with ASLAN , Tom and Tab dive into the evolving world of B2B sales, exploring how changing buyer behaviors and technological advancements are reshaping the role of the modern seller. From the challenges faced by complacent veterans to the rise of AI-accelerated reps, this conversation is packed with actionable insights on how sellers can adapt, thrive, and stay relevant in a competitive market. 🔑 Key takeaways: Why 67% of sales reps feel they won’t hit their quotas How to leverage AI to get better not just faster How to stand out as a trusted partner in a crowded landscape The role of technology in boosting focus, productivity, and earnings 📢 Tune in to learn how to navigate the future of sales and take your performance to the next level.…

SALES with ASLAN

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EP. 212 The Future Of B2B Sales-Part 1 29:55

hace 17 weeks29:55

29:55

The B2B sales landscape is changing—fast! An alarming 67% of reps didn't think they would meet their quota this year. In this episode of Sales with ASLAN , Tom and Tab share the research they have done on the future of B2B sales, highlighting the profound impact of AI, shifting buyer behavior, and information overload on sales strategies. The discuss how decision fatigue, self-service trends, and virtual selling are reshaping the way buyers engage with sellers. Tom emphasizes the increasing need for trusted partnerships and shares actionable insights for sales professionals to adapt, elevate their game , and thrive in an environment where buyers are more informed yet overwhelmed than ever before.…

SALES with ASLAN

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EP. 211 Evolving in Sales: Trust, Mentorship, and Success with Tom Couture 57:35

hace 19 weeks57:35

57:35

In this episode of Sales with ASLAN , Tom and Tab sit down with Tom Couture, a seasoned sales leader with over 25 years of experience, to discuss the launch of Eagle —a new community dedicated to supporting sales professionals through mentorship, networking, and personal development. Together, they explore how prioritizing people in leadership, cultivating curiosity in sales, and learning from top performers can drive career success. Tom Couture shares insights on overcoming imposter syndrome and developing confidence. They all three agree that a service-first mindset creates long-term success in sales and leadership. Tune in to discover how mentorship, mindset, and meaningful connections can transform your sales career!…

SALES with ASLAN

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EP. 210 Creating a Customer Culture That Leaves an Impact With Jeff Henderson 52:48

hace 22 weeks52:48

52:48

Join Tom and Tab as they sit down with Jeff Henderson for a conversation packed with insights on leadership, customer service, and personal growth . Drawing from his books, Jeff dives into what it means to be genuinely for others in both business and life, and how that mindset fuels organizational success. Discover how aligning what you want to be known for with customer perceptions can elevate your impact. They explore the power of a positive team culture, the importance of relationships in sales, and how to navigate life’s transitions with purpose. Key Takeaways: Organizations thrive when they prioritize customer relationships A culture of gratitude builds loyalty and engagement Purpose-driven leaders create positive work environments Clarity and vision guide transitions and build resilient teams Tune in for actionable insights on leading with purpose and building lasting connections! #SalesPodcast #Leadership #CustomerSuccess #PurposeDriven #SalesWithASLAN…

SALES with ASLAN

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EP. 209 More than Success: Selling and Leading With Purpose 51:31

hace 23 weeks51:31

51:31

In this thought-provoking episode of Sales With Aslan, Dr. Randy Ross joins Tab Norris and Tom Stanfill to dive into his latest book, Make Life Good . They explore powerful themes like success vs. fulfillment , purpose-driven leadership , and why true satisfaction comes from serving others. Dr. Ross challenges us to go beyond self-interest and focus on making a positive impact , sharing insights on how small acts of kindness can transform both life and business. Tune in for a conversation that will inspire you to find your purpose, lead with impact, and make life truly meaningful. #PurposeDriven #Leadership #SalesWithASLAN #MakeLifeGood #ServeOthers…

SALES with ASLAN

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EP. 208 Mastering Discovery: How to Align, Engage, and Sell with Impact 35:00

hace 25 weeks35:00

35:00

In this episode of Sales with ASLAN , hosts Tom Stanfill and Tab Norris demystify business discovery meetings, offering practical insights to help you hit your numbers and better serve your customers. They explore the challenges of shifting from product-focused selling to offering total solutions and the difficulties of engaging with higher-level executives. Tom and Tab highlight the importance of aligning with business goals, showing how effective questioning can demonstrate value to decision-makers. They emphasize the need for genuine curiosity and humility, fostering meaningful learning opportunities with executives.…

SALES with ASLAN

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EP. 207 Mastering the Three C's in Sales: Connect, Contrast, and Convince 59:22

hace 28 weeks59:22

59:22

In this episode of Sales with ASLAN , hosts Tom Stanfill and Mark Lamson tackle the key strategies sellers need to succeed in today’s competitive market. They introduce the "Three C's"— Connect, Contrast, and Convince —as essential pillars for elevating your sales game and overcoming the challenges of distracted, overwhelmed buyers. Listeners will learn how to Connect their solutions to the buyer’s specific needs, tailoring their message to address what matters most. Discover how to Contrast your offering against the competition and highlight what makes it unique, ensuring your message cuts through the noise. Finally, master the art of influence by learning to Convince with emotional storytelling, success stories, and vivid analogies that resonate with buyers on a deeper level. Whether you're navigating virtual meetings, long sales cycles, or complex buyer behaviors, this episode offers actionable insights that will help you stand out, build trust, and close more deals. Tune in to gain practical tips and strategies to master the Three C's and elevate your role as a trusted partner in today’s fast-paced sales landscape.…

SALES with ASLAN

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EP. 206 Virtual Sales Training: Tips From our Top Trainer 32:51

hace 30 weeks32:51