Don't Value Dump | 431

Sales Influence - Why People Buy!

When presenting a product or service to a client, it is important to focus on understanding the customer's needs and presenting tailored solutions, rather than overwhelming them with too many features and justifying the price through a long presentation.

• Stop overselling and value dumping when presenting a product or service to a client.
• Building more value justifies the price and helps the customer rationalize, but quantity does not equal quality and can oversaturate the customer.
• Overwhelming customers with too many features and not understanding their needs leads to value dumping and losing the sale.
• Understand what the customer wants and needs, and present solutions tailored to their current and future needs.
• Don't overwhelm customers with all the features of a product, focus on demonstrating what they need and establish value.
• Focus on the essential features now, and mention future benefits to avoid overwhelming the prospect.
• Be selective in presenting value, focus on how your product or service can help the client, and avoid justifying the price through a long presentation.
• Sell more faster by delivering real content, engaging the audience, and motivating them to push beyond their comfort zone.

Summary for: https://youtu.be/-CTOiIcjQAw by Eightify