Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Contenido proporcionado por SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquà https://es.player.fm/legal.
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Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
MP3•Episodio en casa
Manage episode 329824976 series 2912609
Contenido proporcionado por SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquà https://es.player.fm/legal.
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ╠Episode 6: The Ins and Outs of Content Marketing ╠Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ╠Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl https://bit.ly/sbpodgoogle 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe #contentmarketing #media #marketing #SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32 Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer content & Vertical content 12:51 OKRs and KPIs for Marketing Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure 24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes 37:36 Thought Leadership Content Team 38:49 Thought Leadership Pillars 39:25 Data Stories 43:40 Magic of combining Product Marketing + Content Marketing 46:24 Standing out as a startup in the world of information overload 54:11 Your One Marketing Challenge 54:45 Rapid Fire
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58 episodios
MP3•Episodio en casa
Manage episode 329824976 series 2912609
Contenido proporcionado por SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquà https://es.player.fm/legal.
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ╠Episode 6: The Ins and Outs of Content Marketing ╠Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ╠Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl https://bit.ly/sbpodgoogle 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe #contentmarketing #media #marketing #SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32 Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer content & Vertical content 12:51 OKRs and KPIs for Marketing Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure 24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes 37:36 Thought Leadership Content Team 38:49 Thought Leadership Pillars 39:25 Data Stories 43:40 Magic of combining Product Marketing + Content Marketing 46:24 Standing out as a startup in the world of information overload 54:11 Your One Marketing Challenge 54:45 Rapid Fire
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58 episodios
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