The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Guillaume Moubeche: The LinkedIn Content System that scaled Lemlist to $10M ARR
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Manage episode 361546633 series 3470104
Contenido proporcionado por Aaron Zakowski. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aaron Zakowski o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer. Episode Highlights: - Lemlist’s unique personalization features that differentiate it from other tools (1.14) - How Guillaume created Lemlist (2.22) - How Lemlist grew their facebook group and their content creation strategy (5.31) - Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34) - How Lemlist invests in building their team members’ personal brands (13.34) - Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30) - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14) - How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11) - How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10) - Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content
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45 episodios
MP3•Episodio en casa
Manage episode 361546633 series 3470104
Contenido proporcionado por Aaron Zakowski. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aaron Zakowski o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer. Episode Highlights: - Lemlist’s unique personalization features that differentiate it from other tools (1.14) - How Guillaume created Lemlist (2.22) - How Lemlist grew their facebook group and their content creation strategy (5.31) - Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34) - How Lemlist invests in building their team members’ personal brands (13.34) - Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30) - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14) - How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11) - How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10) - Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content
…
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45 episodios
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