The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim
Manage episode 361546650 series 3470104
Contenido proporcionado por Aaron Zakowski. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aaron Zakowski o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup.
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/sendlane-content-marketing-jimmy-kim/
45 episodios
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Manage episode 361546650 series 3470104
Contenido proporcionado por Aaron Zakowski. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aaron Zakowski o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup.
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/sendlane-content-marketing-jimmy-kim/
45 episodios
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Similar a SaaS Marketing Superstars
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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continue reading
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…
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continue reading
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…
continue reading
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continue reading
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