Conquering Struggles in Uncertain Times with Will McLaughlin of Charred Swift Creek

RVA Connected With Anna Sothen

Will McLaughlin is a highly experienced general manager at Charred, who showed exceptional leadership while managing challenges thrown at him during COVID. His perspective on the pandemic and the accompanying challenges is shaped by the rollercoaster of emotions he experienced — the uncertainty and stress of navigating a restaurant in the midst of a pandemic and the trauma it caused.
However, despite the overwhelming difficulties, McLaughlin still found some solace in the gratitude and positivity expressed by customers, who appreciated the restaurant's efforts to remain open.
He continues to strive for balance in creating a high-quality dining establishment that also serves as a welcoming, enjoyable place for customers — all while becoming an integral part of the local community. His experiences and the resilient spirit he embodied during the pandemic have strongly shaped this perspective.
00:02:02 Resilience and Success in Restaurant Operations
00:04:35 Impact of Customer Appreciation on Resilience
00:11:45 "Local Magazine Showcases Community Members and Businesses"
00:15:01 Charred's Charitable Impact in the Community
00:16:56 Charred Restaurant: Local Charities and Live Music
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