Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenido proporcionado por Rockstar CMO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Rockstar CMO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Four Takes on Privacy and Relevancy Episode
Manage episode 450529803 series 2770185
Contenido proporcionado por Rockstar CMO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Rockstar CMO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.
They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:
- Personalization in B2B.
- Consumers are willing to share data for better services.
- Trust in brands is crucial for data sharing.
- Data deprecation poses significant challenges for marketers.
- Privacy by design should be a core principle in marketing.
- Data minimalization is key to effective data management.
- Progressive profiling can enhance user experience.
- Effective communication about data use can build consumer trust.
Enjoy!
—
The Links
The people
Mentioned in this week’s episode:
- John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing
- Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection
- Drapers Connected Consumer 2024 report
- Deloitte report - Connectivity Mobile Trends
- BCG approach - Personalized Customer Strategy in the Age of AI
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Surveillance Capitalism by Evan Greer on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
250 episodios
Compartir
Manage episode 450529803 series 2770185
Contenido proporcionado por Rockstar CMO. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Rockstar CMO o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.
They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:
- Personalization in B2B.
- Consumers are willing to share data for better services.
- Trust in brands is crucial for data sharing.
- Data deprecation poses significant challenges for marketers.
- Privacy by design should be a core principle in marketing.
- Data minimalization is key to effective data management.
- Progressive profiling can enhance user experience.
- Effective communication about data use can build consumer trust.
Enjoy!
—
The Links
The people
Mentioned in this week’s episode:
- John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing
- Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection
- Drapers Connected Consumer 2024 report
- Deloitte report - Connectivity Mobile Trends
- BCG approach - Personalized Customer Strategy in the Age of AI
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Surveillance Capitalism by Evan Greer on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
250 episodios
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Similar a Rockstar CMO FM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader tu ...
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¡Desconecta con la aplicación Player FM !
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