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From Leads to Revenue: The Marketing Story Unveiled
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Contenido proporcionado por Anthony Karls. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Anthony Karls o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Join Anthony Karls and James Patterson from Rocket Clicks in this episode of Revenue Roadmap. Learn about effective measurement and tracking in paid media campaigns, how to connect marketing efforts to revenue, and ensuring you're asking the right questions to your marketing experts for optimal results.
00:00 Introduction to Revenue Roadmap
01:01 Meet James Patterson: Marketing Expert
03:49 Diving into Paid Media
03:59 Understanding Measurement and Tracking
06:00 The Importance of ROAS
06:47 Building a Marketing Waterfall
14:01 Challenges with Platform Metrics
19:03 Evaluating Your Marketing Strategy
22:24 Conclusion and Next Steps
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#DigitalMarketing #Sales #BusinessGrowth
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