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004 - Building a Marketing Ops or RevOps team from scratch
Manage episode 406250106 series 3553832
Contenido proporcionado por Jeff Ignacio and Darrell Alfonso, Jeff Ignacio, and Darrell Alfonso. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jeff Ignacio and Darrell Alfonso, Jeff Ignacio, and Darrell Alfonso o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Dive deep into the world of revenue operations and marketing operations with insights friend of the pod Justin Norris, a veteran in the field. This episode peels back the layers on building effective teams, balancing internal and external perspectives, and the challenges of navigating the ever-evolving tech stacks in marketing.
Timestamps:
- 0:13 - Welcoming friend of the pod Justin Norris
- 2:00 - The importance of balancing in-house and consulting perspectives for growth
- 5:30 - Discussion on building a marketing ops or rev ops team from scratch: roles and responsibilities
- 15:00 - The power of a well-rounded team: Generalists, enablement, and specialized roles
- 25:45 - The balance between "running the business" and "changing the business" in team dynamics
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