The Marketing Metrics that Actually Matter with Lewis Rothkopf of Martin DSP

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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Lewis Rothkopf is President at Martin, a demand side platform (DSP) they built from the ground-up to delight brands and agencies looking to maximize their use of first-party data and drive greater marketing impact by measuring and driving incremental lift. Lewis is all about helping marketers measure effectiveness, and on this episode of the Marketing Revenue Show, he and Eric sat down to discuss attribution models, performance marketing, and how the concept of “metrics that matter” has evolved over time. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton

About Lewis Rothkopf, President at Martin DSP:

Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joined Martin as President with 20+ years in digital media.

Prior to joining Martin, Lewis was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses.

Connect with Lewis: https://www.linkedin.com/in/lewis/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: Subscribe for more: https://www.youtube.com/c/Sharpspring

58 episodios

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation