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Samantha Wagner | Tools vs. Process: The RevOps Conundrum
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In this episode of the RevAmp podcast, Mark sits down with Samantha Wagner, Sales Ops Specialist at AlayaCare to discuss the age old RevOps question: Is it a tool or process problem?
Here's the breakdown of this week's episode:
1. The guest, Samantha Wagner, works at a health tech company called Elia Care, where she is involved in revenue operations, deal desk, and implementing tools like DealHub.
2. They discussed the challenge of balancing the desire for new tools/technology versus focusing on improving processes first. Samantha shared that initially they tried to solve issues by implementing DealHub, but then realized they needed to revisit their underlying processes.
3. Samantha emphasized the importance of involving a wide range of stakeholders when implementing new tools or processes, to make sure all relevant perspectives are considered. This helps avoid having to redo work later.
4. As a revenue operation professional, Samantha sees her role as a change agent, but acknowledged the cultural challenges of driving change, especially across different departments. She emphasized the importance of getting buy-in from executive leadership to help drive adoption at the front-line level.
5. Overall, the discussion focused on the balance between tools, processes, and change management that revenue operations professionals need to navigate.
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