Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge

Retention Masterclass

Contenido proporcionado por John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

4+ y ago 51:02

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Are benchmarks bogus? Is measurement meaningless?

In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement.

Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founder and CEO of Reforge, maybe the best place on the planet for the best marketers to learn how to be even better.1

We chat about:

- retention

- benchmarks

- measurement

- why retention is an output

- whether you can engineer in retention or not

- some of the best examples of retention he's seen

- keeping marginal audiences you acquired because of COVID-19

26 episodios

#Business #Marketing #John Koetsier, Peggy Anne Salz #John Koetsier #Peggy Anne Salz