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The Rise of Retail Multicultural Marketing with Imani Laners
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Prepare to have your perspective on multicultural marketing forever changed, as we unravel the vast potential and rapid evolution of diverse audiences in the retail marketplace. We're joined by none other than Imani Laners, the VP of Multicultural Partnerships at Zeta Global, who lends her expertise to our discussion, urging marketers to re-evaluate their strategies and seize the growth opportunities presented by the shifting demographics.
We pull back the curtain on how luminaries like Sephora and Ulta Beauty are forging a path for others by aligning their employee demographics with their customer base, and making a conscious effort to feature minority-owned brands. Let's not forget the captivating case study shared by Imani, highlighting how Zeta Global helped a non-profit identify its multicultural donor base, thereby revolutionizing their future marketing campaigns. Join us for this enlightening conversation and gain a clearer understanding of the future of marketing!
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
Capíttulos
1. Multicultural Audiences and Marketing Strategies (00:00:00)
2. The Changing Multicultural Marketplace (00:13:26)
209 episodios
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