¡Desconecta con la aplicación Player FM !
315: The 10-Second Customer Journey
Manage episode 444101713 series 2978503
In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation.
Listen to this episode to hear:
- How customer perception is rapidly formed.
- Why there are no excuses not to offer a state-of-the-art customer experience.
- How to understand the customer journey from your customer's point of view.
The show notes are at www.obandco.uk/315.
300 episodios
Manage episode 444101713 series 2978503
In the digital world, consumers have an incredible volume of choice, with great visibility but also subject to near infinite distractions. So as retailers, when we have a moment of a customer's attention, we need to consider how to make the most of it. Todd Unger, the Chief Experience Officer of the American Medical Association and author of The 10-Second Customer Journey joins to explore more and share how commerce companies can drive meaningful transformation.
Listen to this episode to hear:
- How customer perception is rapidly formed.
- Why there are no excuses not to offer a state-of-the-art customer experience.
- How to understand the customer journey from your customer's point of view.
The show notes are at www.obandco.uk/315.
300 episodios
Todos los episodios
×Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.