68. Franck Attia - Adobe / The key to loyal customers

Retail & Fastighetspodden

Have you ever wondered how to create loyal customer relationships? – Well, look no further! Today we’ve invited the earth mother of digital experiences. If you haven’t heard about Adobe I’d have to guess you’ve been hiding under a rock for many years. Their services have become a game changer when it comes to creating digital content. A great customer experience is the key to getting loyal customers, but it’s not as easy as it sounds. The digital transformation has really turned things around and customers expect a lot more from the brands when it comes to personalized shopping. Still without invasion of their privacy – it’s a fine line and it´s not easy to know which side of the line you stay on. To help us straight out all the question marks, we’ve invited the digital wizard Franck Attia, MD at Adobe Nordics, what Franck doesn’t know about creating unique customer experiences Is probably not worth knowing…