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S4 Ep 6 | Retail Media | The New Frontier
Manage episode 416940635 series 2994511
Contenido proporcionado por Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The sixth, and final, episode of our mini-series is titled, Retail Media. We discuss this new frontier. These brand or company-specific networks allow a brand to create media experiences across the customer journey (online and offline) while creating an entirely new high margin revenue stream via advertising.
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzLet's go shopping!
- Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here
- Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here
- Follow us on Instagram @retaildoneright
- Tweet us @RetailD0neRight
- Michael Cooke is our brilliant sound engineer and editor
- Jade Siriswad composed our theme music
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