Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Remote and Rich: Outsourcing and Remote Work Made Smarter (The Proximity Outsourcing Knowledge Suite)
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What Makes us Different at Proximity Outsourcing
Manage episode 446385779 series 3551002
Contenido proporcionado por Karla Singson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Karla Singson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
What Makes us Different at Proximity Outsourcing
7 episodios
CompartirManage episode 446385779 series 3551002
Contenido proporcionado por Karla Singson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Karla Singson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
What Makes us Different at Proximity Outsourcing
7 episodios
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Well, the title says it all. Check out this episode for the Top 10 that Founders make when they Outsource on their Own. I’ve been in this industry for almost a decade and I’ve seen Founders make these mistakes over and over again when they choose to do DIY outsourcing. Of course, before they come to us. There’s tons of nuances that go into it, and in this podcast, I share it all. This is a juicy behind-the-scenes episode, brought only by someone with our experience of hiring 500+ VAs, managers, and team members, and helping hundreds of clients over the years. I love talking about this topic because it helps me help Founders in our pursuit of living life and doing business on our own terms. That’s my vibe, always. And I’ll always root for you! When you’re ready for some pros to get you out of this rut though, check out how you can grow your online business fast and easy with managed outsourcing here .…
Are you an ONLINE BUSINESS OWNER who provides services to international clients? Virtual assistant agency Design agency Tech agency (Wordpress, Web Development, Ecommerce builds) Accountant services Customer Support agency And a lot more! Check out this special Remote Rockstars episode on the Youtube live event I did in May 2024. If you struggle with leads, this is for you! And don't forget, if you need help, you can always outsource that! You know where to find me - ProximityOutsourcing.com…
How we Work at Proximity Outsourcing
5 Roles You can Outsource for Revenue Optimization
What Makes us Different at Proximity Outsourcing
The Lowdown: What It's Like Working with Filipinos on a Remote work Culture
Our Best Practices for Outsourcing (First Edition)
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Daily Deals
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