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Why Looney Tunes Got Covered by Adweek and AdAge
Manage episode 437905111 series 3593121
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Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms like Twitter and TikTok but also successfully engaged old and new audiences. Today, Jason discusses why Yellowjackets and Looney Tunes got covered by Adweek and AdAge. Show Notes
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