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The Future Of CX Is Customer Journey Management With Jochem van der Veer
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Manage episode 334055188 series 2686684
Contenido proporcionado por Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Meet Jochem van der Veer, Co-Founder and CEO of TheyDo. His business is based on a simple yet sometimes impossible task for large organizations: breaking down processes to make it easier for C-level executives to connect with their customers.
Traditionally, small and large organizations have focused on customer journey mapping. TheyDo has a strategic focus on customer journey management, an innovative strategy that creates alignment to what the company designs versus what the customer actually experiences. This allows the organizations that Jochem and TheyDo partner with to make data-driven decisions with qualitative inputs.
Betsy and Tony dive deep into this conversation with Jochem and explore what the future of the customer experience could be in the next 5-10 years: intertwining individual emotions with transactions and journeys to predict future behavior.
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