How to Get Past Feeling Stuck in Mid-Air

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Every time we take a leap—whether we fly to the level we want—we are strengthening our wings. But we don’t have to just wait and see what happens when we leap because it’s never good to feel like we’re stuck in mid-air for too long. The resources, tools, and people we surround ourselves with make an enormous difference in terms of how likely we are to fly to a new level.

Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why now is the time to get started on brand strategy, and how a successful plan can help you go further than you ever thought possible when you test, learn, optimize and refine.

In This Episode:

• Why moving forward in your business can feel like jumping off the high dive.
• A poem that has always stuck with Katie to push past fear of doing something new.
• Why brand strategy can guide your decisions you as you test and optimize your assumptions.
• Why Katie wants to connect with you on Instagram.
• How you can get in touch with Katie to review your brand checkup assessment.

Resources:

• Podcast Ep #75: The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
• The Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram