111. What to Do When Something Is Out of Alignment With Your Vision...and the Shift I'm Making

Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide

Have you ever noticed something in your business isn’t working as you planned, or as it once did? Sometimes things that made sense just aren't a good fit anymore. We spend so much time and energy trying to keep pushing forward that it can be hard to step back and admit when things aren’t working the way we want them to—and decide what to do about it.

Today on Episode 111 of the Real Food Brands Marketing Podcast, Host and Food Brand Strategist Katie Mleziva talks through what to do when something in your business is out of alignment, and what she’s doing about that in her own business to make an adjustment.

In This Episode:

• Why it can be hard to identify when something is out of alignment with your vision.
• What questions to ask yourself about alignment.
• Why having your brand strategy documented can help you stay aligned.
• How to break down your ‘Knowns and Unknowns’ to make big decisions more manageable.
• Why it’s so important to create space to find joy in the journey.
• What Katie is doing to realign her time for the summer.

Resources:

• The Real Food Brands Podcast Index by Topic
• Download Your Free Brand Strategy Checkup
• Brand Strategy Streamlined Course Details
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram